brand identity

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Tekhouse

A component based approach was taken towards the identity as it relates to the process of the company selecting appropriate hardware, software and various other integrated technologies specific to each install, which form the overall shape of the identity.

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Keep Heights
Green

Created for a non profit organization, this logo communicates the organization’s purpose of restoring trees to a local community after it was badly damaged from the effects of a hurricane.

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WHR Architects

A simple, consistent approach was taken towards the application of the identity across businesses and markets while the accompanying supergraphic takes on a visually predominant role.

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NIRI 2008

A series of logos were created for the national conference centered around the idea of creating a visual metaphor for the conference slogan, “Balancing the Art and Science of Investor Relations”; various art objects are wrapped in the stock listings pages from the Wall Street Journal and The New York Times.
Object creation by Doug Hebert

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Bryan Kuntz

This logo was created in conjunction with a new website portraying images from his fine art collection. The logo takes on an organic, growth-like design and is a visual complement to the subject matter of the photographs displayed throughout the site.
Photo © Bryan Kuntz. Used with permission.

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Drew Donovan

The Drew Donovan logo is a simplified symbol utilizing the letters in his name. Notice the x in the center referencing the moment the photograph is captured, and the letters are stylized in a way that illustrates a strip of film.
Photo © Drew Donovan. Used with permission.

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Cova

The Cova “Hand-Selected” Wines logotype was developed around the idea of how owner, Monsterville Horton III, brings his personal touch and expert palette to the wine buying process. Hand-drawn letterforms are contrasted against simple, stylized shapes.

Summary

Daren Guillory is an art director, graphic designer and illustrator based in Texas. When not designing, he can be found playing basketball, running, biking, swimming or most often spending time with his wife and two children.

Elsewhere

© 2003-2010 Daren Guillory