genesis planning website
Corporate website design showcasing process and additional page layouts. The client's parent company is WHR Architects, so the corporate color palette and general parameters and direction of the visual design and aesthetics had been previously developed. The direction was to design a fresh approach to the parent company's brand, as if it were a close "cousin", but could more importantly stand alone.
A clean grid-based approach was utilized extensively throughout the design process. The darker versions were well received, but presented difficulties in legibility when being viewed from a projector. For this reason I would always suggest enhancing contrast with the type during the conept phase.
The multi-faceted background textures were also well received but ultimately rejected because they appeared to be too close to their parent company, WHR Architects, as well as not effectively communicating a stricter approach to the sterility of the environments they often work in.
The white version of the design concepts were approved and completed.